Five Tips for Finding Campaign Volunteers

Campaign volunteers are a precious and incredibly valuable asset. Finding them is not rocket science, but it takes time. As a candidate, you should plan and prepare for your needs in advance. This means recruiting volunteers before you need them. You don’t want to be alone in the campaign office, staring at thousands of letters to fold, […] Read more

Kelly on April 22, 2014

in Fundraising

Great Fundraising Email Idea

In case you didn’t notice by the overwhelming number of fundraising emails asking for money, yesterday (March 31, 2014) was the end of the first quarter. This is a big fundraising deadline for all federal, some state and many local candidates across the country. As a result, my inbox was flooded with more fundraising emails […] Read more

Kelly on April 1, 2014

in Fundraising

What to Do When Your Campaign Goes Viral

Every campaign wants to create a viral video that millions of people see and share, but what do you do when it happens unintentionally? This is the thought I had last week when the Mitch McConnell campaign in Kentucky released footage of the Senator without words, just background music. It’s clearly intended for SuperPACs and others […] Read more

Kelly on March 18, 2014

in Fundraising

Why Your Campaign Isn’t Raising Money

Raising money can be difficult. In fact, it is difficult for everyone who runs for office. But most candidates fail for one simple reason and it may be why your campaign isn't raising money. Read more

Kelly on March 12, 2014

in Fundraising

Four Ways to Manage Campaign Staff and Avoid Burnout

What happens when the workaholic campaign lifestyle catches up with your team and productivity dips? Here are four tips to manage your campaign team, prevent burnout and increase productivity. Read more

Kelly on March 7, 2014

in Campaigns, Management, Pro Tips

Political Fundraising and the Power of the Word “No”

Nobody likes to hear “no,” especially in political fundraising. In and out of politics, too many people take rejection personally. But “no” is not necessarily a bad thing. In fact, it can be quite helpful. I know it may sound counterintuitive, but when a voter or donor says “no,” this is a good response. “No” tells […] Read more

Kelly on March 5, 2014

in Fundraising, Making the Ask

Writing a Stump Speech

A solid stump speech can be one of the most effective tools you as a candidate have at your disposal. Every chance you have to speak, no matter how big or small the audience, is a chance to build relationships with potential voters, donors, and volunteers. The right stump speech makes all the difference. Read more

Kelly on February 26, 2014

in Media

Writing a Field Plan

Your field plan should include a lot of information about your voters and how you plan to win, but most importantly, it needs to tell you: How many votes you need to win, where these voters are and how you will make certain these voters will vote for you. Read more

Kelly on February 25, 2014

in Field, GetElected, Plans

How Many Votes Do You Need? Determining Your Vote Goal.

Setting a vote goal is one of the first step for any successful, modern political campaign. Everything your campaign does from the moment it begins through election night is about meeting this goal. You need to know how many votes you need to win. Learning how to determine your own vote goal is not as difficult as it sounds, but not as easy as it seems. Read more

Kelly on January 13, 2014

in Field

Political Campaign Metrics Every Campaign Needs – An End of Year Review

With 2013 almost over, now is the perfect time to review what you accomplished (or didn't) during the past twelve months. Its time to figure out what worked well and what did not. How much time, money and effort did you spend to get what result? Did this result meet, miss or exceed your expectations and goals? Here are some metrics every campaign should know Read more

Kelly on December 30, 2013

in Field, Metrics, Pro Tips, Social Media