Post Primary Campaign Checklist

The primary is over. Now what? If you are reading this, you likely won. Congrats, but it means nothing unless you win again in November.┬áTo help you out, we created a simple campaign checklist of priorities for any candidate to use as the general election approaches. This is not the time to relax. This is […] Read more

Don’t Make This Mistake: A Cardinal Sin of Elections

There are a few cardinal sins in elections. One of them is underestimating your opponent. Failing to take your opposition seriously or only going through motions because you think you have the race locked up is a recipe for disaster. There are plenty of examples of political campaigns ending badly because of these mistakes. The […] Read more

Kelly on May 15, 2014

in Campaigns, Field, Pro Tips

Writing a Field Plan

Your field plan should include a lot of information about your voters and how you plan to win, but most importantly, it needs to tell you: How many votes you need to win, where these voters are and how you will make certain these voters will vote for you. Read more

Kelly on February 25, 2014

in Field, GetElected, Plans

How Many Votes Do You Need? Determining Your Vote Goal.

Setting a vote goal is one of the first step for any successful, modern political campaign. Everything your campaign does from the moment it begins through election night is about meeting this goal. You need to know how many votes you need to win. Learning how to determine your own vote goal is not as difficult as it sounds, but not as easy as it seems. Read more

Kelly on January 13, 2014

in Field

Political Campaign Metrics Every Campaign Needs – An End of Year Review

With 2013 almost over, now is the perfect time to review what you accomplished (or didn't) during the past twelve months. Its time to figure out what worked well and what did not. How much time, money and effort did you spend to get what result? Did this result meet, miss or exceed your expectations and goals? Here are some metrics every campaign should know Read more

Kelly on December 30, 2013

in Field, Metrics, Pro Tips, Social Media

Holidays and Campaigns – Three Suggestions

The end of the year is usually a quiet time for political campaigns, but smart candidates use this time prepare for the New Year. Here's three tips to keep your campaign focused and productive through the holidays. Read more

Kelly on December 23, 2013

in Field, Fundraising, Management, Metrics, Plans, Pro Tips