The Campaign Startup Package: Everything You Need to Start Your Campaign

Our apologies, but it is time for a little shameless self-promotion. We’ve got a brand new Campaign Startup Package designed to help anyone running for office kick-off their campaign the right way.  It contains everything a candidate needs to build a campaign plan, raise money, find votes, craft a message and more. When a candidate first decides to […] Read more

Kelly on August 3, 2015

in Fundraising

How to Run for Office

How do you learn how to run for office? It is a simple question. One that more than 500,000 people have to answer every year. There’s a popular belief anyone can run a political campaign. While technically true, there is a difference between doing something and doing it well. Technically, I could rebuild the porch […] Read more

Kelly on March 30, 2015

in Campaigns, Fundraising, GetElected

Post Primary Campaign Checklist

The primary is over. Now what? If you are reading this, you likely won. Congrats, but it means nothing unless you win again in November. To help you out, we created a simple campaign checklist of priorities for any candidate to use as the general election approaches. This is not the time to relax. This is […] Read more

Five Tips for Finding Campaign Volunteers

Campaign volunteers are a precious and incredibly valuable asset. Finding them is not rocket science, but it takes time. As a candidate, you should plan and prepare for your needs in advance. This means recruiting volunteers before you need them. You don’t want to be alone in the campaign office, staring at thousands of letters to fold, […] Read more

Kelly on April 22, 2014

in Fundraising

Great Fundraising Email Idea

In case you didn’t notice by the overwhelming number of fundraising emails asking for money, yesterday (March 31, 2014) was the end of the first quarter. This is a big fundraising deadline for all federal, some state and many local candidates across the country. As a result, my inbox was flooded with more fundraising emails […] Read more

Kelly on April 1, 2014

in Fundraising

What to Do When Your Campaign Goes Viral

Every campaign wants to create a viral video that millions of people see and share, but what do you do when it happens unintentionally? This is the thought I had last week when the Mitch McConnell campaign in Kentucky released footage of the Senator without words, just background music. It’s clearly intended for SuperPACs and others […] Read more

Kelly on March 18, 2014

in Fundraising

Why Your Campaign Isn’t Raising Money

Raising money can be difficult. In fact, it is difficult for everyone who runs for office. But most candidates fail for one simple reason and it may be why your campaign isn't raising money. Read more

Kelly on March 12, 2014

in Fundraising

Political Fundraising and the Power of the Word “No”

Nobody likes to hear “no,” especially in political fundraising. In and out of politics, too many people take rejection personally. But “no” is not necessarily a bad thing. In fact, it can be quite helpful. I know it may sound counterintuitive, but when a voter or donor says “no,” this is a good response. “No” tells […] Read more

Kelly on March 5, 2014

in Fundraising, Making the Ask

Holidays and Campaigns – Three Suggestions

The end of the year is usually a quiet time for political campaigns, but smart candidates use this time prepare for the New Year. Here's three tips to keep your campaign focused and productive through the holidays. Read more

Kelly on December 23, 2013

in Field, Fundraising, Management, Metrics, Plans, Pro Tips

Asking for Money

Raising money for a political campaign is always difficult. Asking donors to give is not something many candidates enjoy, but it is something all need to do. How you approach fundraising and your attitude greatly affect your chances of success. Read more

Kelly on December 4, 2013

in Fundraising, Making the Ask