Top 5 Mistakes Political Campaigns Make Online

Note: This week we welcome Shane Daley of Online Candidate as our guest author. Welcome Shane! As politics has moved into the online realm, it’s provided plenty of fodder for gaffes, mistakes and embarrassing moments. There are many opportunities for political campaigns to make mistakes online. Here are five some of the most common and […] Read more

Kelly on November 16, 2015

in Online, Pro Tips

Post Primary Campaign Checklist

The primary is over. Now what? If you are reading this, you likely won. Congrats, but it means nothing unless you win again in November.┬áTo help you out, we created a simple campaign checklist of priorities for any candidate to use as the general election approaches. This is not the time to relax. This is […] Read more

Don’t Make This Mistake: A Cardinal Sin of Elections

There are a few cardinal sins in elections. One of them is underestimating your opponent. Failing to take your opposition seriously or only going through motions because you think you have the race locked up is a recipe for disaster. There are plenty of examples of political campaigns ending badly because of these mistakes. The […] Read more

Kelly on May 15, 2014

in Campaigns, Field, Pro Tips

Four Ways to Manage Campaign Staff and Avoid Burnout

What happens when the workaholic campaign lifestyle catches up with your team and productivity dips? Here are four tips to manage your campaign team, prevent burnout and increase productivity. Read more

Kelly on March 7, 2014

in Campaigns, Management, Pro Tips

Political Campaign Metrics Every Campaign Needs – An End of Year Review

With 2013 almost over, now is the perfect time to review what you accomplished (or didn't) during the past twelve months. Its time to figure out what worked well and what did not. How much time, money and effort did you spend to get what result? Did this result meet, miss or exceed your expectations and goals? Here are some metrics every campaign should know Read more

Kelly on December 30, 2013

in Field, Metrics, Pro Tips, Social Media

Holidays and Campaigns – Three Suggestions

The end of the year is usually a quiet time for political campaigns, but smart candidates use this time prepare for the New Year. Here's three tips to keep your campaign focused and productive through the holidays. Read more

Kelly on December 23, 2013

in Field, Fundraising, Management, Metrics, Plans, Pro Tips